The Latest 40s & Shorties Lookbook Takes Place at a Fun Fair
Malika Renee Butss — August 12, 2015 — Fashion
References: 40sandshorties & hypebeast
The 40s & Shorties Fall/Winter 2015 lookbook is a collection of images that showcase the brand's latest line of apparel in the most exciting way. Featuring two models enjoying a day at the carnival, this lookbook perfectly captures the brand's vibrant aesthetic.
Though this lookbook displays the brand's Fall/Winter collection, 40s & Shorties chose an exciting summer backdrop for its latest collection. The fashionable images promote daring street styles and depict models as they indulge in greasy fair food while enjoying fun theme park rides.
In addition to its fun scenery, this 40s & Shorties lookbook also displays the brand's latest clothing range -- a collection that celebrates pop culture prints that are riddled across socks, hats and other pieces.
Though this lookbook displays the brand's Fall/Winter collection, 40s & Shorties chose an exciting summer backdrop for its latest collection. The fashionable images promote daring street styles and depict models as they indulge in greasy fair food while enjoying fun theme park rides.
In addition to its fun scenery, this 40s & Shorties lookbook also displays the brand's latest clothing range -- a collection that celebrates pop culture prints that are riddled across socks, hats and other pieces.
Trend Themes
1. Pop Culture Fashion - Disruptive innovation opportunity in creating apparel that celebrates and incorporates popular culture references.
2. Playful Lookbooks - Disruptive innovation opportunity in using creative and fun backdrops to showcase fashion collections.
3. Street Style Fashion - Disruptive innovation opportunity in designing bold and daring streetwear styles.
Industry Implications
1. Fashion - Disruptive innovation opportunity in creating apparel that celebrates and incorporates popular culture references.
2. Photography - Disruptive innovation opportunity in using creative and fun backdrops to showcase fashion collections.
3. Amusement Parks - Disruptive innovation opportunity in partnering with fashion brands to create themed experiences and merchandise.
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