40 Oz Van Teams up with Vintage Frames for the RICH Snapback
Jonathon Brown — January 13, 2013 — Fashion
References: 40ozny & highsnobiety
40 Oz Van and Vintage Frames are hoping you're well enough off to walk around with "RICH" on your hat this winter.
Even after the last few recession riddled years, hipster fashion continues to be inspired by the luxury lifestyle. Maybe it's a case of "if you build it they will come," where people where items like this "RICH" hat in an effort to will wealth their way. In any event, this 40 Oz Van/Vintage Frames snapback is pretty basic in terms of style. A black snapback with white stitched prints, it clearly references the LA Raiders snapbacks made popular by N.W.A. in the late 80s.
This snapback is available for only 12 hours on January 14th from 12PM to 12AM. You can pick it up exclusively at the 40 Oz Van store in New York City.
Even after the last few recession riddled years, hipster fashion continues to be inspired by the luxury lifestyle. Maybe it's a case of "if you build it they will come," where people where items like this "RICH" hat in an effort to will wealth their way. In any event, this 40 Oz Van/Vintage Frames snapback is pretty basic in terms of style. A black snapback with white stitched prints, it clearly references the LA Raiders snapbacks made popular by N.W.A. in the late 80s.
This snapback is available for only 12 hours on January 14th from 12PM to 12AM. You can pick it up exclusively at the 40 Oz Van store in New York City.
Trend Themes
1. Luxury Snapback Fashion - Opportunity for fashion brands to create high-end snapbacks that cater to the luxury lifestyle.
2. Hipster Inspired Fashion - Opportunity for designers to tap into the hipster market by creating fashionable items that reference iconic styles from the past.
3. Limited Edition Merchandise - Opportunity for brands to create limited edition items that generate buzz and exclusivity among consumers.
Industry Implications
1. Fashion Retail - Opportunity for retailers to capitalize on the demand for luxury snapbacks and cater to the fashion needs of trendy consumers.
2. Streetwear - Opportunity for the streetwear industry to incorporate luxury elements into their designs and target a more affluent audience.
3. E-commerce - Opportunity for online retailers to leverage the limited edition trend by offering exclusive merchandise through their platforms.
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