The 40 oz NYC Uses Balmain and Givenchy as its Muse
Nikki Taylor — December 4, 2012 — Fashion
References: 40ozny & freshnessmag
The 40 oz NYC caps are becoming a highly coveted item among many snapback-savvy celebrities. The reason being that these hats use Gievnchy and Balmain as a muse for its designs. The two all black caps sport an iconic “NY” and three stars embroidered on the front, above the brim -- the NY snapback is designed in the same font face that is associated with Balmain.
The ‘Black on Black’ 40 oz NYC snapbacks are not all monochrome, they are grass green underneath the beaks. What the baller status hats lack in color, it makes up for in craftsmanship. The stitching is well done, aligning the desired images in an attractive way. Using the embossing of the fabric to capture people’s attention rather than splashes of color.
The ‘Black on Black’ 40 oz NYC snapbacks are not all monochrome, they are grass green underneath the beaks. What the baller status hats lack in color, it makes up for in craftsmanship. The stitching is well done, aligning the desired images in an attractive way. Using the embossing of the fabric to capture people’s attention rather than splashes of color.
Trend Themes
1. High-end Caps - Opportunity for luxury fashion brands to collaborate with streetwear labels and create high-end caps as a fashion statement.
2. Celebrity Collaboration - Opportunity for brands to partner with celebrities and create limited-edition caps to generate buzz and increase demand.
3. Monochrome Minimalism - Opportunity to capitalize on the trend of minimalistic designs by creating monochrome caps with subtle yet impactful details.
Industry Implications
1. Fashion - Fashion industry can explore collaborations between luxury and streetwear brands to create unique and sought-after caps.
2. Entertainment - Entertainment industry can leverage celebrity partnerships to launch exclusive caps and capitalize on the growing demand for snapbacks.
3. Streetwear - Streetwear industry can embrace the monochrome minimalism trend and focus on craftsmanship to create caps that appeal to fashion-conscious consumers.
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