3-W-Y Introduces Its Jameson & Cigarettes Capsule Collection
Vasiliki Marapas — January 13, 2015 — Fashion
References: 3-w-y & highsnobiety
Fledgling Label 3-W-Y presents its latest offerings for the Winter 2015 collection, titled 'Jameson & Cigarettes,' with a compelling lookbook.
The most intriguing aspect of this collection is the way it treats our most prosaic garments; things we wear everyday. I'm talking about the hoodie, the bomber, the sweatpant; items that we normally wouldn't think much about. Well, it's apparent that the brand has put in a lot of thought into these pieces. It removes everyday clothes from the realm of the everyday, raising them to a state of luxury.
One piece that particularly stands out is the raglan sleeve bomber jacket done in a black Japanese camouflage jacquard. The jacket features other interesting design elements, such as ribbing around the neck and gunmetal snaps on the front.
The most intriguing aspect of this collection is the way it treats our most prosaic garments; things we wear everyday. I'm talking about the hoodie, the bomber, the sweatpant; items that we normally wouldn't think much about. Well, it's apparent that the brand has put in a lot of thought into these pieces. It removes everyday clothes from the realm of the everyday, raising them to a state of luxury.
One piece that particularly stands out is the raglan sleeve bomber jacket done in a black Japanese camouflage jacquard. The jacket features other interesting design elements, such as ribbing around the neck and gunmetal snaps on the front.
Trend Themes
1. Elevating Everyday Wear - Brands are optimizing everyday wear, like the hoodie, bomber, and sweatpant, with unique design elements
2. Luxury Streetwear - Streetwear is becoming more luxurious with the use of expensive materials and intricate detailing
3. Small Label Innovations - Emerging clothing brands like 3-W-Y are introducing new twists to everyday clothing, taking risks and disrupting the fashion industry.
Industry Implications
1. Fashion Retail - Small and large fashion retailers can capitalize on consumer demand for unique everyday wear by stocking clothing items with fresh twists
2. Luxury Goods - The trend towards luxury streetwear presents a massive innovation opportunity for fashion companies to re-imagine the everyday
3. Textile Manufacturing - As luxury clothing gains momentum in the fashion industry, innovative textile manufacturing techniques will become essential to the success of small and large fashion labels alike.
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