Jeremy Gutsche — February 24, 2006 — Marketing
References: adverbox
The new 3M ads in Canada for security glass include real money. Break the glass, and maybe the money could be yours. Only in Canada. ALSO, I'm somewhat pessimistic that every bill is real. But still, what a rad concept.
The company describes 3M Scotchshield Safety & Security Films as, "Single-layer polyester films coated with a special thicker adhesive designed to help hold broken glass together for improved safety of the glazing and security for the facility."
The company describes 3M Scotchshield Safety & Security Films as, "Single-layer polyester films coated with a special thicker adhesive designed to help hold broken glass together for improved safety of the glazing and security for the facility."
Trend Themes
1. Real Money Advertising - Using real money as part of advertising campaigns to attract attention and engage customers.
2. Interactive Marketing - Incorporating interactive elements, such as breaking glass, into marketing strategies to create a memorable and engaging experience for consumers.
3. Enhanced Safety Measures - Developing innovative safety solutions, like the 3M Scotchshield Safety & Security Films, that offer improved security and protection for facilities.
Industry Implications
1. Advertising and Marketing - Opportunities for creating unique advertising campaigns that incorporate real money and interactive elements to captivate audiences.
2. Glass and Glazing - Potential for providing advanced safety and security solutions using films like 3M Scotchshield Safety & Security Films in the glass and glazing industry.
3. Security and Surveillance - Innovative products can enhance security measures in facilities, opening up opportunities in the security and surveillance industry.
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