Online Retailer 3LiveShop Incorporates Live Interactive Employees
Peter Vallas — April 8, 2011 — Marketing
Online retailer 3LiveShop is giving their customers a better and more convenient way to shop on their online store. The online shop sells electronics and a variety of products from an assortment of retailers.
3LiveShop decided to try something that has never really been done before, and that is provide live sales associate staff to help customers with their shopping experience on the 3LiveShop website.
The 3LiveShop online employees work behind special computers that allow them to drag and drop the product photos on to their screen so the customers can see it. They can even display product demos like they would in a real store.
3LiveShop is understanding that shopping online is more frequent and safe in current times, and they are paving the way to make it a more enjoyable experience.
3LiveShop decided to try something that has never really been done before, and that is provide live sales associate staff to help customers with their shopping experience on the 3LiveShop website.
The 3LiveShop online employees work behind special computers that allow them to drag and drop the product photos on to their screen so the customers can see it. They can even display product demos like they would in a real store.
3LiveShop is understanding that shopping online is more frequent and safe in current times, and they are paving the way to make it a more enjoyable experience.
Trend Themes
1. Live Interactive Employees - Opportunity for online retailers to incorporate live sales associate staff to enhance customer shopping experience.
2. Virtual Product Demonstrations - Potential for virtual product demos to mimic real in-store experiences on online retail platforms.
3. Enhanced Online Shopping Experience - Trend towards improving convenience and enjoyment of online shopping through innovative features like live online employees.
Industry Implications
1. E-commerce - Disruptive innovation opportunity for e-commerce platforms to implement live interactive employees.
2. Retail Technology - Potential for retail technology companies to develop specialized computers for online sales staff.
3. Consumer Electronics - Opportunity for consumer electronic companies to collaborate with online retailers to showcase product demos in a virtual environment.
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