adidas Recreated a Classic with Its 3D-Printed 'Superstar' Sneaker
Christopher Magsambol — November 9, 2015 — Fashion
References: sneakernews & caplex
adidas has fused the brand's historic past with the future by creating 3D-printed Superstars. No other shoe model has been more synonymous with the athletic retailer, and this all-black version of the throwback shoe has been made using an entirely modern technology.
adidas has been experimenting with 3D printing shoes through the use of a technology called Futurecraft 3D. The first shoe released in this manner was the Ultra-Boost running shoe a few months ago. The brand recently took to Twitter to release images of its most recognizable sneaker styled in black and constructed through this rather futuristic method. This particular version of the 3D-printed Superstar is almost indistinguishable from the original shoe released almost 40 years ago. adidas plans to continue to use Futurecraft technology, so expect to see more 3D-printed sneakers in the future.
adidas has been experimenting with 3D printing shoes through the use of a technology called Futurecraft 3D. The first shoe released in this manner was the Ultra-Boost running shoe a few months ago. The brand recently took to Twitter to release images of its most recognizable sneaker styled in black and constructed through this rather futuristic method. This particular version of the 3D-printed Superstar is almost indistinguishable from the original shoe released almost 40 years ago. adidas plans to continue to use Futurecraft technology, so expect to see more 3D-printed sneakers in the future.
Trend Themes
1. 3d-printed Footwear - The trend of 3D-printed footwear is disrupting traditional shoe manufacturing, creating opportunities for customization and personalization.
2. Bringing Technology to Fashion - The trend of incorporating technology into fashion, like 3D printing, is disrupting the industry and creating new possibilities for design and production.
3. Heritage Brand Innovation - Heritage brands like adidas are using innovative technology like 3D printing to evolve their offering and stay relevant in a constantly changing market.
Industry Implications
1. Footwear Manufacturing - The footwear manufacturing industry can take advantage of 3D printing technology to create new designs quickly and efficiently.
2. Fashion Design - Fashion designers can explore new possibilities in their designs by incorporating technology like 3D printing and organic modeling.
3. Branding and Marketing - Branding and marketing agencies can leverage the trend of heritage brand innovation to help clients incorporate innovative technology like 3D printing into their branding strategies.
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