Sony and Panasonic Promise In-Your-Face TV in 2010
Jessica Marcel — September 19, 2009 — Marketing
References: unbeatable & edition.cnn
3D television is coming to the US market in 2010, thanks to Sony and Panasonic. Executive Vice President Robert Perry of Panasonic said the switch will eventually be seen as comparable to the switch from black-and-white to color. Mitsubishi and JVC have also announced they are working on 3D models of their own, but haven’t gone so far as to project a release date.
LG promised 3D televisions last year, and has even announced the release of a 3D television in Korea.
The 3D television phenomenon nearly seems like a gimmick, considering that it will be another purchase before your HDTV has even been broken in. Also, while the technology looks awesome, you’re still going to have to wear 3D glasses. Sony and Panasonic may have been better off figuring out a way to avoid the glasses—who wants to sit on their couch wearing those things?
Then again, what sports fan doesn’t want to watch their favorite team on a 3D television screen? Football, soccer, hockey, gymnastics—watching the action in three dimensions would take Super Bowl parties to the next level. LG may be cornering the market in Korea, but Sony and Panasonic obviously see their opportunity here in the US.
LG promised 3D televisions last year, and has even announced the release of a 3D television in Korea.
The 3D television phenomenon nearly seems like a gimmick, considering that it will be another purchase before your HDTV has even been broken in. Also, while the technology looks awesome, you’re still going to have to wear 3D glasses. Sony and Panasonic may have been better off figuring out a way to avoid the glasses—who wants to sit on their couch wearing those things?
Then again, what sports fan doesn’t want to watch their favorite team on a 3D television screen? Football, soccer, hockey, gymnastics—watching the action in three dimensions would take Super Bowl parties to the next level. LG may be cornering the market in Korea, but Sony and Panasonic obviously see their opportunity here in the US.
Trend Themes
1. 3D Television Technology - There is an opportunity for disruptive innovation in 3D television technology, such as developing glasses-free viewing experiences.
2. Expansion of 3D Television Market - The US market for 3D televisions is expected to grow, creating opportunities for companies to enter the market and offer innovative solutions.
3. Enhanced Viewing Experience - There is an opportunity to enhance the viewing experience for sports fans by introducing 3D televisions that offer immersive and realistic visuals.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can capitalize on the growing demand for 3D televisions by developing innovative and affordable products.
2. Broadcasting and Entertainment - Broadcasting and entertainment industries can explore the use of 3D televisions to enhance the viewing experience and attract more audiences.
3. Sports and Events - The sports and events industry can leverage 3D television technology to offer immersive and engaging experiences for fans attending games or events.
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