GROUNDTRUTH Launches the 38L Hybrid Duffle Pack
Amy Duong — April 27, 2023 — Art & Design
References: kickstarter & yankodesign
The new 38L Hybrid Duffle Pack is a backpack that is made up of entirely recycled plastic materials made from 123 plastic bottles. It also has a storm-proof design and captured CO2 in order to make the bag carbon neutral to enhance its strength.
The 38L Hybrid Duffle Pack is notably made with the help of Ed Stafford, who is an English explorer and survivalist. The sustainable new bag is fully functional with its hybrid design, boasting the capability to alternate between a handheld silhouette, side duffle, and backpack features. It comes with a detachable shoulder strap and a semi-detachable backpack harness with stabilizers. To add more stability, the brand is also backing it with a 10-year warranty.
Image Credit: GROUNDTRUTH
The 38L Hybrid Duffle Pack is notably made with the help of Ed Stafford, who is an English explorer and survivalist. The sustainable new bag is fully functional with its hybrid design, boasting the capability to alternate between a handheld silhouette, side duffle, and backpack features. It comes with a detachable shoulder strap and a semi-detachable backpack harness with stabilizers. To add more stability, the brand is also backing it with a 10-year warranty.
Image Credit: GROUNDTRUTH
Trend Themes
1. Sustainable Backpacks - The trend of creating functional backpacks made from entirely recycled plastic materials and capturing CO2 to make the product carbon neutral has disrupted the traditional backpack industry.
2. Hybrid Backpack Design - The trend of creating hybrid backpack designs that can alternate between various functional features, such as a handheld silhouette, side duffle, and backpack, presents a disruptive innovation opportunity for the backpack industry.
3. Capturing CO2 - The trend of capturing CO2 to enhance the strength and carbon neutrality of products has disrupted various industries and presents numerous opportunities for innovation in sustainable manufacturing.
Industry Implications
1. Fashion Industry - The trend of creating sustainable backpacks made from entirely recycled plastic materials and capturing CO2 can disrupt the fashion industry by promoting eco-friendly manufacturing practices.
2. Outdoor Industry - The trend of creating hybrid backpack designs that offer various functional features can disrupt the outdoor industry by providing backpacks that offer increased versatility and convenience for outdoor activities.
3. Packaging Industry - The trend of capturing CO2 to enhance the strength and carbon neutrality of products can disrupt the packaging industry by promoting sustainable and eco-friendly manufacturing practices that reduce waste and emissions.
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