The 3.1 Phillip Lim Resort 2011 Collection is Casual and Soft
Joanne Lam — June 13, 2010 — Fashion
References: 31philliplim & studdedhearts.blogspot
The 3.1 Phillip Lim Resort 2011 lookbook presents the collection as a foggy, mystical composition. The neutral colors on these casual outfits give the entire series a calm and elegant feel.
The soft whites, beiges and grays gives off the vibe of dressing for a chilly Sunday morning. As a resort collection, the simple yet classy pieces would definitely make those lazy mornings outfits easy to put together.
Implications - This misty photography exudes elements of longing and despair. Many consumers are looking for these common emotions to be embodied in certain products, as their purchases can then provide a form of expression for these individuals. Companies should consider how to infuse their commodities with specific emotions that can then be marketed to a broad consumer base.
The soft whites, beiges and grays gives off the vibe of dressing for a chilly Sunday morning. As a resort collection, the simple yet classy pieces would definitely make those lazy mornings outfits easy to put together.
Implications - This misty photography exudes elements of longing and despair. Many consumers are looking for these common emotions to be embodied in certain products, as their purchases can then provide a form of expression for these individuals. Companies should consider how to infuse their commodities with specific emotions that can then be marketed to a broad consumer base.
Trend Themes
1. Misty Imagery - Brands can tap into consumers' desire for emotion-infused imagery to market their products.
2. Soft and Neutral Aesthetics - The popularity of calm and elegant tones in fashion could extend to other industries such as home decor and beauty.
3. Casual Resort Wear - There is potential for the growth of casual resort wear as consumers seek comfort and simplicity in their vacation attire.
Industry Implications
1. Fashion - Designers can explore the trend of misty and emotional imagery in their marketing campaigns.
2. Home Decor - Soft and neutral aesthetics in fashion could translate to a desire for similar tones and textures in home decor products.
3. Beauty - Neutral and calming color palettes in fashion could inspire a desire for similar shades in makeup and skincare products.
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