The 3012 Series Watch Has a Chubby Hub That Indicates the Hour
Amelia Roblin — February 22, 2013 — Fashion
References: dezeenwatchstore & dezeen
The slender and elegant hands that you're used to seeing on analog chronometers are not present in the design of the 3012 Series Watch. This contemporary time-telling accessory does feature a pair of pointers to mark the minute and the hour, but they revolve around the dial in an atypical way.
Mats Lönngren fixed two concentric disks to the face of the wristwatch with the rear one slightly larger in diameter. The edge of this circle can be seen beyond the circumference of the one in front of it, yet it's differentiated further by a contrasting color.
Each of the disks spins on the same schedule as regular clock hands, one making a full rotation in an hour and another in 12 hours. The 3012 Series Watch has little notches that subtly specify the time of day.
Mats Lönngren fixed two concentric disks to the face of the wristwatch with the rear one slightly larger in diameter. The edge of this circle can be seen beyond the circumference of the one in front of it, yet it's differentiated further by a contrasting color.
Each of the disks spins on the same schedule as regular clock hands, one making a full rotation in an hour and another in 12 hours. The 3012 Series Watch has little notches that subtly specify the time of day.
Trend Themes
1. Revolutionary Chronograph Design - The innovative design of the 3012 Series Watch revolutionizes the traditional chronograph design by replacing the slender hands with rotating concentric disks.
2. Contrasting Disk Accents - The use of a larger, contrasting colored disk in the 3012 Series Watch creates a unique visual accent that sets it apart from other time-telling accessories.
3. Subtle Time Indicators - The discreet notches in the 3012 Series Watch provide a subtle yet effective way of indicating the time of day.
Industry Implications
1. Watchmaking - The watchmaking industry can explore and adopt the revolutionary chronograph design of the 3012 Series Watch to create unique timepieces for consumers.
2. Fashion Accessories - The fashion accessories industry can incorporate the contrasting disk accents of the 3012 Series Watch into their designs to create visually striking and trendy accessories.
3. Product Design - The field of product design can learn from the subtle time indicators of the 3012 Series Watch to create innovative and user-friendly time-telling devices for various applications.
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