The 2Bop Biggie Smalls Sweat Lets You Relive the 90s
References: twobopaustralia.bigcartel & bbcicecream
The 90s were a very culturally significant time period and this 2Bop Biggie Smalls Sweat lets people relive those years through memorable rap lyrics on a spiffy sweatshirt. Not only is the shirt evocative of one of the all-time greatest rappers who ever lived, but the Notorious B.I.G. tribute also references video game systems specific to that glorious era.
The infamous lyrics found on the 2Bop Biggie Smalls Sweat come from B.I.G.'s track 'Juicy' and read,"Super Nintendo, Sega Genesis, when I was dead broke man I couldn't picture this." I never would have pictured it taking 17 years before someone decided to put these lyrics on a sweatshirt, but at least it's here now and it also comes on a t-shirt.
Implications - As consumers are growing older, the demand for nostalgia products increases as the general population reminisce about their youth. Corporations should actively release products which make consumers feel younger in order to capitalize on their desire to never grow old.
The infamous lyrics found on the 2Bop Biggie Smalls Sweat come from B.I.G.'s track 'Juicy' and read,"Super Nintendo, Sega Genesis, when I was dead broke man I couldn't picture this." I never would have pictured it taking 17 years before someone decided to put these lyrics on a sweatshirt, but at least it's here now and it also comes on a t-shirt.
Implications - As consumers are growing older, the demand for nostalgia products increases as the general population reminisce about their youth. Corporations should actively release products which make consumers feel younger in order to capitalize on their desire to never grow old.
Trend Themes
1. Nostalgia Fashion - Opportunity for fashion brands to create apparel that taps into consumers' nostalgia and evokes feelings of their youth.
2. Retro Lyrics - Chance to integrate iconic lyrics from past music eras into contemporary fashion, appealing to both music enthusiasts and fashionistas.
3. Pop Culture Merchandise - Growing market for merchandise that celebrates iconic figures and moments from popular culture, providing a lucrative opportunity for businesses to tap into consumer nostalgia.
Industry Implications
1. Fashion - Fashion brands can create unique and nostalgic apparel that resonates with consumers seeking to relive their favorite eras and experiences.
2. Music - Music industry can explore licensing deals and collaborations with fashion brands to incorporate iconic lyrics into merchandise, creating new revenue streams.
3. Entertainment Merchandising - Opportunity for companies to produce and market merchandise inspired by popular culture, leveraging the appeal of nostalgia to drive sales and brand engagement.
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