The 272 Words of the Gettysburg Address Inspired This Social Media Site
Alyson Wyers — January 30, 2016 — Social Media
References: discover272 & betalist
This new social network asks what people can do with 272 words. Inspired by Abraham Lincoln and the Gettysburg Address, 272 is a social media startup that encourages users to read and write standalone pieces that are only 272 words long. Discovery is a key tenet of the platform, whether it is discovering new writers, discovering your inner writer or discovering new ideas.
Based in Woods Hole, Massachusetts, founder Joel Smith hopes 272 will be "a slower, a quieter, a -- dare we hope -- more civil place for thoughtful and thought-inspiring conversations." This challenges users to condense challenging ideas, thought-provoking theses, poems and more into a short piece of art.
The platform will open to beta testers on February 12, 2016. They are also planning a 272 podcast.
Based in Woods Hole, Massachusetts, founder Joel Smith hopes 272 will be "a slower, a quieter, a -- dare we hope -- more civil place for thoughtful and thought-inspiring conversations." This challenges users to condense challenging ideas, thought-provoking theses, poems and more into a short piece of art.
The platform will open to beta testers on February 12, 2016. They are also planning a 272 podcast.
Trend Themes
1. Microcontent Writing - The trend of writing standalone pieces that are only 272 words long presents opportunities for innovative microcontent platforms or services.
2. Discoverability - The emphasis on discovery in the 272 social media platform highlights the need for disruptive innovations in personalized content recommendation algorithms or AI-driven content curation tools.
3. Concise Expression - The demand for condensing complex ideas into a short piece of art creates an opportunity for disruptive innovations in tools or platforms that aid in concise expression and communication.
Industry Implications
1. Social Media - The 272 social media platform inspires disruptive innovation opportunities for new social networking platforms that focus on microcontent creation and discovery.
2. Content Discovery - The emphasis on discovery in 272 social media calls for disruptive innovations in content discovery platforms or services that specialize in personalized recommendations for shorter-form content.
3. Writing and Publishing - The trend of writing 272-word standalone pieces opens up disruptive innovation opportunities in writing and publishing tools that cater to the specific needs of concise expression and distribution.
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