The 2-5 Café Features a Burger Created by Pharrell
Vasiliki Marapas — June 6, 2014 — Art & Design
References: hypebeast & highsnobiety
The 2-5 Café is a NIGO-designed coffee house located in the Shibuya district of Tokyo, Japan.
NIGO's previous creative endeavors include being appointed Uniqlo's creative director for the brand's UT line, designing a capsule collection for Adidas Originals and directing a music video for Pharrell. Needless to say, he has an extensive resume. I guess Pharrell was pleased with NIGO's directorial work on his video, because the hip-hop artist created a burger for the café, which also serves food from its sister restaurant, an eatery titled 'Curry Up.' Beyond its delicious food offerings, the restaurant features excellent coffee blends that will please even the most elite coffee drinker.
They say that Happy Hour is from four to six, but coffee time is definitely from "2-5" when it comes to this Japanese café!
NIGO's previous creative endeavors include being appointed Uniqlo's creative director for the brand's UT line, designing a capsule collection for Adidas Originals and directing a music video for Pharrell. Needless to say, he has an extensive resume. I guess Pharrell was pleased with NIGO's directorial work on his video, because the hip-hop artist created a burger for the café, which also serves food from its sister restaurant, an eatery titled 'Curry Up.' Beyond its delicious food offerings, the restaurant features excellent coffee blends that will please even the most elite coffee drinker.
They say that Happy Hour is from four to six, but coffee time is definitely from "2-5" when it comes to this Japanese café!
Trend Themes
1. Contemplative Coffee Retreats - There is an opportunity to design coffee shops as modern meditation spaces that offer caffeinated beverages for relaxation and enhance customers' spiritual experience.
2. Celebrity-designed Dishes - The trend of collaborating with celebrities to create unique dishes in restaurants can be extended to other industries by creating limited edition products in collaboration with famous figures, focusing on their personal preferences.
3. Cross-industry Collaborations - There is a scope for cross-industry collaborations where the food and beverage industry join hands with the music and fashion industry to create trendy and unique dining experiences for customers.
Industry Implications
1. Coffee Shop Industry - The coffee shop industry can implement new strategies to create mindful environments that cater to the wellness needs of customers and offer unique dining experiences to stand out from competitors.
2. Celebrity-inspired Products Industry - Brands can collaborate with celebrities and create unique, limited edition products that reflect their personal preferences to drive sales and customer engagement.
3. Food and Beverage Industry - The food and beverage industry can explore opportunities to collaborate with other industries, such as fashion and music, to create memorable dining experiences that appeal to customers' interests.
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