‘24/7' Proves They Create Worlds With Post-Production
References: adsoftheworld
I have to give it up to 24/7, who specializes in post-production services, for having one of the most original and creative ad campaigns I have come across for a while.
Dubbed “We Create Worlds,” the ad campaign uses actual Bible verses with post-production scenarios to show that their work quality is superb.
Verses like “Pull the ocean to the side and place the sun into the middle,” and “Make some clouds in the sky and move the horizon higher,” are used with images that are being evaluated by stick figurines representing 24/7 employees.
The campaign is created by BUTTER., Berlin, Germany.
Dubbed “We Create Worlds,” the ad campaign uses actual Bible verses with post-production scenarios to show that their work quality is superb.
Verses like “Pull the ocean to the side and place the sun into the middle,” and “Make some clouds in the sky and move the horizon higher,” are used with images that are being evaluated by stick figurines representing 24/7 employees.
The campaign is created by BUTTER., Berlin, Germany.
Trend Themes
1. Biblical Advertising - Disruptive innovation opportunity: Explore the use of religious texts and imagery in advertising campaigns to create unique and memorable brand messaging.
2. Creative Post-production - Disruptive innovation opportunity: Develop innovative post-production techniques to enhance the visual storytelling capabilities of advertisements.
3. Original Ad Campaigns - Disruptive innovation opportunity: Think outside the box to create compelling ad campaigns that stand out in a saturated advertising landscape.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Combine traditional advertising approaches with unconventional elements to captivate audiences and make a lasting impact.
2. Post-production Services - Disruptive innovation opportunity: Utilize advanced post-production technologies and techniques to push the boundaries of visual storytelling in advertisements.
3. Creative Agencies - Disruptive innovation opportunity: Foster a culture of creativity and imagination within advertising agencies to develop groundbreaking ad campaigns that resonate with consumers.
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