The 2012 Black Friday Shopping Stats Show Increased Online Sales
Jonathon Brown — November 26, 2012 — Special
References: smartercommerceblog & siliconrepublic
According to the 2012 Black Friday shopping statistics, it appears the horror stories of crowded stores encouraged more online shopping this year.
This infographic details the trends of this past Black Friday when it comes to online shopping, even detailing the peak shopping time which was 11:45am. Online sales were up in all categories, ranging from 16% in department stores to 28% on home goods.
With more people using their phones for everything they do, it's no surprise that mobile phones accounted for 16.3% of shopping.
Overall, these 2012 Black Friday shopping stats reveal a predictable pattern towards increased online shopping with 20.7% jump from last year's online totals. It's also worthy to note that more people used their smartphones (58.6%) to buy online this Black Friday than tablets (41.4%).
This infographic details the trends of this past Black Friday when it comes to online shopping, even detailing the peak shopping time which was 11:45am. Online sales were up in all categories, ranging from 16% in department stores to 28% on home goods.
With more people using their phones for everything they do, it's no surprise that mobile phones accounted for 16.3% of shopping.
Overall, these 2012 Black Friday shopping stats reveal a predictable pattern towards increased online shopping with 20.7% jump from last year's online totals. It's also worthy to note that more people used their smartphones (58.6%) to buy online this Black Friday than tablets (41.4%).
Trend Themes
1. Increased Online Shopping - The trend of increased online shopping during Black Friday indicates potential for disruptive innovation in e-commerce and digital marketing.
2. Mobile Shopping - The rise in mobile shopping during Black Friday presents opportunities for disruptive innovation in mobile e-commerce technologies.
3. Peak Shopping Times - Identifying peak online shopping times, as seen during Black Friday, could lead to disruptive innovation in supply chain management and logistics.
Industry Implications
1. E-commerce - The trend of increased online shopping during Black Friday highlights potential for disruptive innovation in the e-commerce industry.
2. Digital Marketing - The shift towards online shopping during Black Friday presents opportunities for disruptive innovation in digital marketing strategies.
3. Supply Chain Management - Identifying peak online shopping times during Black Friday could lead to disruptive innovation in supply chain management and logistics for retail businesses.
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