The 1-844-GIRLBOSS Campaign Builds Confidence and Promotes New Book
Meghan Young — May 7, 2014 — Marketing
References: nastygal & fastcompany
For those who live by Nasty Gal's motto 'do it better,' then they should without a doubt partake in the 1-844-GIRLBOSS campaign. The 1-844-GIRLBOSS campaign involves a toll free number that dishes out even more sage advice from the 30 year old founder and CEO of the fastest growing retailer in the world: Sophia Amoruso.
Promoting her recently released book, 'Girl Boss,' Amoruso encourages fans to get involved with the 1-844-GIRLBOSS campaign, writing on her Instagram account, "Call for a good time." From money to fashion and everything in between, the pre-recorded menu of options targets just about anything a girl might need more clarity on.
Amoruso is currently on her book tour, so people will probably be able to get even more advice in person and not just through the 1-844-GIRLBOSS campaign.
Promoting her recently released book, 'Girl Boss,' Amoruso encourages fans to get involved with the 1-844-GIRLBOSS campaign, writing on her Instagram account, "Call for a good time." From money to fashion and everything in between, the pre-recorded menu of options targets just about anything a girl might need more clarity on.
Amoruso is currently on her book tour, so people will probably be able to get even more advice in person and not just through the 1-844-GIRLBOSS campaign.
Trend Themes
1. Personalized Advice - The 1-844-GIRLBOSS campaign provides personalized advice to individuals, indicating a trend towards tailored guidance in various areas of life.
2. Celebrity Influencer Marketing - Sophia Amoruso's promotion of her book through the 1-844-GIRLBOSS campaign highlights the growing trend of leveraging celebrity influencers for marketing purposes.
3. Interactive Marketing - The interactive nature of the 1-844-GIRLBOSS campaign reflects a trend towards engaging and interactive marketing strategies to connect with audiences.
Industry Implications
1. Retail - The success of Nasty Gal as the fastest growing retailer in the world, driven in part by the 1-844-GIRLBOSS campaign, presents disruptive innovation opportunities within the retail industry.
2. Publishing - Amoruso's use of the 1-844-GIRLBOSS campaign to promote her book 'Girl Boss' demonstrates the potential for disruptive innovation in the publishing industry through creative marketing approaches.
3. Telecommunications - The implementation of the toll free number system in the 1-844-GIRLBOSS campaign highlights potential disruptive innovation opportunities within the telecommunications industry, particularly in personalized customer service.
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