'16 Shots' by Vic Mensa Takes Aim at Chicago's Police Brutality
Riley von Niessen — November 6, 2016 — Pop Culture
Growing up in Chicago's South Side, rapper Vic Mensa experienced firsthand the city's ongoing problems with gun violence and race-driven police brutality -- which is what he unfolds in the music video for his single '16 Shots.'
Specifically, it references the shooting of Laquan McDonald, who Vic Mensa was good friends with and fought for in a number protests that followed his passing. Throughout the video, the rapper tells the story of what went down on that October night in 2014 -- speaking to the unnecessary and grossly excessive force that was used.
Playing out the events, Vic Mensa is depicted confronting members of law enforcement, while also referencing other high-profile cases against people of color. With this, 16 Shots functions as a PSA, getting out an important message to a large demographic of fans in a highly impactful medium.
Specifically, it references the shooting of Laquan McDonald, who Vic Mensa was good friends with and fought for in a number protests that followed his passing. Throughout the video, the rapper tells the story of what went down on that October night in 2014 -- speaking to the unnecessary and grossly excessive force that was used.
Playing out the events, Vic Mensa is depicted confronting members of law enforcement, while also referencing other high-profile cases against people of color. With this, 16 Shots functions as a PSA, getting out an important message to a large demographic of fans in a highly impactful medium.
Trend Themes
1. Music Activism - The rise of music videos with politically charged messages presents an opportunity for artists to use their platform to advocate for important social issues.
2. Storytelling Through Music Videos - Artists are using music videos to tell compelling stories, creating a powerful and engaging medium to communicate important messages.
3. Social Justice in Popular Culture - Music videos that address social justice issues are indicative of a broader movement towards activism in popular culture.
Industry Implications
1. Music and Entertainment - Music artists and the entertainment industry can collaborate with social justice advocates to craft politically driven music videos that drive engagement and support important causes.
2. Technology - Advancements in video production technology presents opportunities for artists to create high-quality, visually impactful music videos that communicate important messages to a broad audience.
3. Social Impact - The popularity and impact of music videos with socially conscious messages suggests a growth opportunity for organizations focused on using media for social impact and change.
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