Dr. Martens and UNDERCOVER Joined to Revitalize the 1461 Shoe
Riley von Niessen — December 30, 2019 — Fashion
References: drmartens
Brining new life to the iconic 1461 shoe design that's remained popular amongst Dr. Martens loyalists for years are two new collaboratively made renditions. Joining with designer Jun Takahashi's brand, UNDERCOVER, Dr. Martens updates the silhouette with a sleek aesthetic that comes from the use of a patent Lamper leather.
The shiny uppers are accented with phrases that are the making of the Japanese fashion label, with words like 'BALANCE & CHAOS' and 'WE MAKE NOISE NOT CLOTHES' imprinted on the toe boxes and sides in small and subtle lettering. The oxfords are available for a limited time only in two simple colorways: black and tan. The thick and durable soles are securely stitched in with Dr. Martens' classic canary yellow thread, and are Goodyear-welted to ensure years of wear.
The shiny uppers are accented with phrases that are the making of the Japanese fashion label, with words like 'BALANCE & CHAOS' and 'WE MAKE NOISE NOT CLOTHES' imprinted on the toe boxes and sides in small and subtle lettering. The oxfords are available for a limited time only in two simple colorways: black and tan. The thick and durable soles are securely stitched in with Dr. Martens' classic canary yellow thread, and are Goodyear-welted to ensure years of wear.
Trend Themes
1. Collaborative Shoe Design - Collaborations between well-known brands can lead to the creation of unique and innovative shoe designs.
2. Sleek Patent Leather - The use of patent leather in shoe designs can provide a sleek and modern aesthetic that appeals to fashion-conscious consumers.
3. Limited Edition Merchandise - Releasing limited edition merchandise can create a sense of urgency and exclusivity for consumers, driving sales and generating buzz.
Industry Implications
1. Footwear - The footwear industry can benefit from collaborating with designers and using unique materials to create fresh and exciting shoe designs.
2. Fashion - The fashion industry can utilize collaborations and limited edition releases to generate excitement and bring attention to their brands.
3. Marketing - Marketing firms can create campaigns centered around limited edition merchandise, capitalizing on the sense of exclusivity and urgency it creates among consumers.
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