The 10.Deep VCTRY Collection Continues its Sports Team Theme
Vasiliki Marapas — September 19, 2014 — Fashion
References: 10deep & highsnobiety
The 10.Deep VCTRY Collection for the Fall/Winter 2014 season features interpretations of classic streetwear.
Every garment looks versatile, comfortable and sophisticated, making the collection both functional and stylish. Apparel such as the the fleece ripstop nylon sweaters, wool varsity jacket and several mesh-based items are eye-catching, yet wearable; they are easily the highlights of the collection. The rest of the sportwear features graphic motifs and the international sports emblems that have become a signature theme throughout each of the brand's collections.
10.Deep continues to pay homage to the skate, punk and hip hop subcultures that it was originally inspired by when it first began fifteen years ago. The 10.Deep VCTRY Collection is a continuation, and growth, of what has become a vital cornerstone brand.
Every garment looks versatile, comfortable and sophisticated, making the collection both functional and stylish. Apparel such as the the fleece ripstop nylon sweaters, wool varsity jacket and several mesh-based items are eye-catching, yet wearable; they are easily the highlights of the collection. The rest of the sportwear features graphic motifs and the international sports emblems that have become a signature theme throughout each of the brand's collections.
10.Deep continues to pay homage to the skate, punk and hip hop subcultures that it was originally inspired by when it first began fifteen years ago. The 10.Deep VCTRY Collection is a continuation, and growth, of what has become a vital cornerstone brand.
Trend Themes
1. Remixed Classic Sportswear - The trend of remixing classic sportswear offers opportunities for brands to create versatile, comfortable, and sophisticated apparel that is both functional and stylish.
2. Streetwear with Graphic Motifs - The trend of incorporating graphic motifs in streetwear provides a unique opportunity for brands to create eye-catching and signature pieces that appeal to the fashion-forward consumer.
3. Homage to Subcultures - The trend of paying homage to skate, punk, and hip hop subcultures presents an opportunity for brands to tap into a loyal and nostalgic consumer base.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of remixing classic sportswear to create innovative collections that cater to the needs and preferences of modern consumers.
2. Apparel Manufacturing - The apparel manufacturing industry can capitalize on the trend of incorporating graphic motifs in streetwear by offering customized and personalized design options to consumers.
3. Streetwear Brands - Streetwear brands can embrace the trend of paying homage to subcultures to create authentic and unique collections that resonate with their target audience.
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