From Beer Bottle Xmas Trees to Disco Beer Dispensers
Brian G Randles — February 1, 2010 — Marketing
Isn't this just a tasty cluster? Heineken is in my top five favorite beers category (I was lucky enough to visit Amsterdam and see the home of the brew), therefore I felt it was only appropriate to honor it with its own cluster.
From beer bottle Christmas trees to disco beer dispensers, check out the 10 delicious Heineken innovations.
Implications - Brand recognition is a coveted possession that most companies strive toward; however, more savvy organizations know that to be truly relevant in a consumer's mind, a company should aim for brand obsession. Companies like Starbucks, Apple and Heineken are amongst the few who have created more than a brand, they've created a lifestyle.
From beer bottle Christmas trees to disco beer dispensers, check out the 10 delicious Heineken innovations.
Implications - Brand recognition is a coveted possession that most companies strive toward; however, more savvy organizations know that to be truly relevant in a consumer's mind, a company should aim for brand obsession. Companies like Starbucks, Apple and Heineken are amongst the few who have created more than a brand, they've created a lifestyle.
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