Top 100 Marketing Trends in December

From Protein-Infused Holiday Drinks to Candy Cane Openers

— November 30, 2025 — Special
The December 2025 marketing round-up is, of course, saturated with immersive festive experiences and campaigns. Perhaps a quintessential example of the holiday marketing drive is the Christmas pop-up market. In Toronto, one of the most popular attractions in the month of December is Miracle Toronto. This year, the kitschy and nostalgically festive bar experience is expanding. In addition to its usual venue on Bloor Street, Miracle Toronto has also opened a location at Harbourfront, complete with its festive cocktails and family-friendly programming.

The December 2025 marketing round-up also calls attention to festively branded products. A great example is Aperol's Aperolidays collection, which strives to position the signature Aperol Spritz cocktail as a suitable beverage for winter holiday gatherings.
8.7
Score
Popularity
Activity
Freshness
100
French Heritage Polos
French Heritage Polos
Lacoste Emphasizes Domestic Production with Made in France Capsule
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99
Home-Centric Beauty Campaigns
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
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98
Espresso-Inspird Hemp Spirits
Espresso-Inspird Hemp Spirits
BLK MGK Espresso Hemp Spirit is Dropping November 2025
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97
Sparkling Juice Campaigns
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
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96
Flavored Honey Series
Flavored Honey Series
Nature Nate's Honey Co. Debuts Three New Honey Varieties
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95
Cheeky Passenger Princess Campaigns
Cheeky Passenger Princess Campaigns
Dutch Bros Coffee Marks National Passenger Princess Day
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94
Pre-Loved Wardrobe Auctions
Pre-Loved Wardrobe Auctions
From the Collection: Emma Chamberlain Brings Coveted Styles to eBay
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93
Miniscule Parade Floats
Miniscule Parade Floats
Goldfish Debuts 'The Littlest Float'
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92
Festive Bodycare Partnerships
Festive Bodycare Partnerships
Dove Holiday Treats are Coming to Radio City Music Hall
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91
Frozen Specialty Beverages
Frozen Specialty Beverages
Starbucks x Target Launch the 'Frozen Peppermint Hot Chocolate'
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90
Festive Ginger-Forward Kombucha Flavors
Festive Ginger-Forward Kombucha Flavors
Health-Ade Kombucha Boasts Ginger Spice & Everything Nice
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89
Tartar Sauce-Inspired Martinis
Tartar Sauce-Inspired Martinis
The Grey Goose Chip Shop Has a "Tartar-tini" on the Menu
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88
Gravy-Filled Fire Extinguishers
Gravy-Filled Fire Extinguishers
Firehouse Subs Gravy Extinguisher is Available for $20
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87
Menopause Wellness Pop-Up Concepts
Menopause Wellness Pop-Up Concepts
Stripes Beauty Ran the Meno Café in the Beginning of October
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86
Cheese-Themed Advent Calendars
Cheese-Themed Advent Calendars
Kraft Natural Cheese Debuts a Holiday Advent Calendar
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85
Remote Tasting Rooms
Remote Tasting Rooms
Buffalo Trace Kentucky Straight Bourbon Crafted 'Perfectly Untamed'
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84
Ultra-Heavy Billboard Activations
Ultra-Heavy Billboard Activations
GymNation Boasts the World's Heaviest Billboard, Located in UAE
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83
Co-Branded Metaverse Games
Co-Branded Metaverse Games
Epic Games and Disney Launch 'Disneyland Game Rush' in Fortnite
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82
Jingle-Inspired Holiday Collabs
Jingle-Inspired Holiday Collabs
JCPenney x iHeartRadio Jingle Ball Collection is Ideal for Gifting
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81
Shareable Wishlist Templates
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
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80
Taco-Holding Belt Designs
Taco-Holding Belt Designs
The Venmo Taco Bellt Has a Handcrafted Design
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79
Miniature Beer Bottles
Miniature Beer Bottles
Carlsberg Created the World’s Smallest Beer to Promote Responsible Drinking
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78
Protein-Infused Holiday Drinks
Protein-Infused Holiday Drinks
Balzac’s Coffee Introduces the 'Protein Peppermint Mocha'
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77
Holiday Hosting Pants
Holiday Hosting Pants
Butterball and Hedley & Bennett Created Thanksgiving Hosting Pants
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76
Celebrity-Backed Recovery Balms
Celebrity-Backed Recovery Balms
Strike Good and Bruce Lee Debut the Dragonbalm Formulation
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75
Delicately Patterned Beauty Collections
Delicately Patterned Beauty Collections
Oribe Partners with Kustaa Saksi for Its Holiday Offerings
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74
Whimsical Cartoon-Themed Cosmetics
Whimsical Cartoon-Themed Cosmetics
The Jo Malone London x Disney Collection is Only at Selfridges
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73
Nutrition-Supporting Cereal Products
Nutrition-Supporting Cereal Products
WK Kellogg Co Debuts Two Cereals to Support Student Nutrition
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72
Collaborative Anime-Forward Apparel Lines
Collaborative Anime-Forward Apparel Lines
100 Thieves and the Pokémon Company Collaborate
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71
Artistic Hip-Hop-Inspired Cereal Campaigns
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
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70
Festive Cranberry-Themed Collectibles
Festive Cranberry-Themed Collectibles
Ocean Spray Made a Limited-Edition Cranpus with a Can Doll
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69
Commemorative Baseball Hats
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
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68
Vegan Chocolate Advents
Vegan Chocolate Advents
NOMO Presents its Ultimate Advent Calendar and Creamy Choc Advent Calendar
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67
Icy Winter-Themed Chocolate Candies
Icy Winter-Themed Chocolate Candies
M&M'S Winter Blend is Arriving with New and Returning Treats
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66
Buttery Wizard-Themed Creamers
Buttery Wizard-Themed Creamers
The Coffee Mate x Harry Potter Butterbeer Products are Sweet
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65
Halloween Essentials Campaigns
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
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64
Vintage Fire Extinguisher Champagnes
Vintage Fire Extinguisher Champagnes
Piper-Heidsieck Debuts its 'Code Rouge Edition'
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63
Bag-Shaped Hair Clips
Bag-Shaped Hair Clips
The TRESemmé x LUAR Ana Bag Claw Clip Resembles a Chic Style
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62
Inside-Out Glow-Up Packs
Inside-Out Glow-Up Packs
Vaseline and Loverboy Created Limited-Edition ShimmerGirl Packs
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61
Group Chat Meetups
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
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60
Spellbinding Building Block Sets
Spellbinding Building Block Sets
LEGO® Wicked Sets Arrive Ahead of the Film's Second Instalment
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59
Playful Cartoon-Forward Watch Designs
Playful Cartoon-Forward Watch Designs
Armitron and Peanuts Worldwide Launch a Stunning Capsule
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58
Movie-Themed Beverage Flavors
Movie-Themed Beverage Flavors
DRIPS by Pepsi Unveils Exclusive Wicked: For Good-Inspired Flavors
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57
Candy Cane Openers
Candy Cane Openers
The BRACH'S Cane Opener Helps to Unwrap Iconic Holiday Candies
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56
Strawberry Flavored Candy Apparel
Strawberry Flavored Candy Apparel
HI-CHEW x LONELY GHOST Partner for an Exclusive Collection
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55
Functional Serum-Inspired Micellar Waters
Functional Serum-Inspired Micellar Waters
NIVEA's Serum Infused Micellar Waters are Functional
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54
Fan-Created Menu Items
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
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53
Smart Glasses-Compatible Ads
Smart Glasses-Compatible Ads
GetUp Nutrition Utilizes Ray-Ban Meta Smart Glasses for Marketing
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52
Plant-Based Yogurt Pop-Up Shops
Plant-Based Yogurt Pop-Up Shops
Alpro The House of Cinnamon Roll Launched in Shoreditch
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51
Expressive Meal Boxes
Expressive Meal Boxes
The McDonald's Blank Happy Meal Box Lets Kids Draw How They Feel
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50
Greeting-Card-Inspired Soda Cans
Greeting-Card-Inspired Soda Cans
The HARD MTN DEW Holiday Can Cards make Greetings Drinkable
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49
Throwback Audio Experiences
Throwback Audio Experiences
The Stranger Things Recap Cassette Delivers a Cinematic Retro Recap
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48
Functional Non-Alcoholic Drinks
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
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47
Curated Woman-Forward Snacks
Curated Woman-Forward Snacks
Here Here Market Boasts the Female Founders Gourmet Snack Basket
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46
Comprehensive Hair Styling Sets
Comprehensive Hair Styling Sets
JVN Spotlights Its All Around Styling Set for the Holiday Season
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45
Bespoke Jersey Designs
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
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44
Nostalgic Soda-Brand Streetwear
Nostalgic Soda-Brand Streetwear
Market Studios x Mountain Dew Drop an Exclusive Streetwear Launch
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43
Restaurant-Themed Digital Pets
Restaurant-Themed Digital Pets
The Raising Cane's GigaPet Was Created by Cra-Z-Art
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42
Inaugural K-Beauty Physical Stores
Inaugural K-Beauty Physical Stores
Skin Cupid Works with YourStudio for Its Inaugural Location
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41
Moon Scanner AR Lenses
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
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40
Symbolic Horse-Motif Tequilas
Symbolic Horse-Motif Tequilas
Don Julio 1942 Unveiled the Year of the Horse Edition
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39
AI-Generated Fashion Week Content
AI-Generated Fashion Week Content
Miami Fashion Week Willl Make Use of AI-Generated Content
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38
Netlfix Series Shoe Collaborations
Netlfix Series Shoe Collaborations
The Stranger Things x ALDO Collection Includes 18 Bold Pieces
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37
Basketball Icon T-Shirt Collabs
Basketball Icon T-Shirt Collabs
GUESS JEANS x Allen Iverson Team Up for a Nostalgic Capsule
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36
Co-Branded Hockey-Inspired Whiskeys
Co-Branded Hockey-Inspired Whiskeys
Jack Daniel's and Washington Capitals Collaborate
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35
Accessible K-Beauty Bundles
Accessible K-Beauty Bundles
Dr. Melaxin Hosts a BFCM Super Brand Day on TikTok Shop
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34
Festive Fudge Pretzel Snacks
Festive Fudge Pretzel Snacks
Flipz x Elf on the Shelf Sugar Cookie Covered Pretzels are Tasty
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33
Scary Ketchup Expiry Campaigns
Scary Ketchup Expiry Campaigns
Heinz's ‘Expired Sauce Hunt’ Reminds Consumers to Clear the Fridge
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32
Compact Contemporary Coffee Interiors
Compact Contemporary Coffee Interiors
Dubbeldam Architecture + Design Designs Lion Coffee
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31
Iconic Cognac Partnerships
Iconic Cognac Partnerships
Hennessy x Bad Bunny Team Up for the DeBÍ TiRAR MáS FOToS World Tour
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30
Virtual Footwear Try-Ons
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
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29
Textural Spellbinding Dog Toys
Textural Spellbinding Dog Toys
The Wicked: For Good x BarkBox Collection is Whimsical and Playful
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28
Interactive Soccer-Themed Brand Activations
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
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27
Olive-Oil-Themed Keyboard Collabs
Olive-Oil-Themed Keyboard Collabs
Yahoo x Graza Partner for the 'Sssshhhhizzle' Keyboard Oil
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26
Smile Care Smoothies
Smile Care Smoothies
A Beloved Boka Toothpaste Inspired Erewhon's Mint Condition Smile Smoothie
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25
Sci-Fi Fast Food Meals
Sci-Fi Fast Food Meals
KFC x Stranger Things Reimagines the Brand as Hawkins Fried Chicken
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24
Whimsical Film-Inspired Bags
Whimsical Film-Inspired Bags
Cambridge Satchel Launches a Second Exclusive Collection with Wicked
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23
Cocktail-Inspired Tablescapes
Cocktail-Inspired Tablescapes
The Cocktail Collection & Hestia Harlow Made Holiday Tablescape Kits
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22
Condiment-Inspired Luggage Collections
Condiment-Inspired Luggage Collections
Sauce-Obsessed Fans Inspired the Herschel x Heinz Collab
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21
Racing-Inspired Streetwear Capsules
Racing-Inspired Streetwear Capsules
BAPE® Partners with Formula 1 Las Vegas Grand Prix
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20
Cocktail-Themed Holiday Campaigns
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
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19
Cheese Pull Scarves
Cheese Pull Scarves
Farm Rich's Mozzarella Stick Scarf Takes After a Viral Appetizer
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18
Mess-Inspired Bag Charms
Mess-Inspired Bag Charms
BISSELL x Susan Alexandra Launch Vibrant Bag Charms
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17
Snack Crisp Collectibles
Snack Crisp Collectibles
Pringamabobs is a New Line of Characters Inspired by Stacked Crisps
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16
Ultra-Festive Holiday Pop-Ups
Ultra-Festive Holiday Pop-Ups
Miracle Toronto is Expanding Its Operations for the 2025 Season
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15
Festive Toronto Cognac Experiences
Festive Toronto Cognac Experiences
The Hazelton Hotel Presents a Bespoke LOUIS XIII Winter Pop-Up
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14
Kid-Focused Skincare Brands
Kid-Focused Skincare Brands
rini is a Kid-First Brand for Skincare and Play Innovations
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13
Meme-Inspired Holiday Lines
Meme-Inspired Holiday Lines
Matrix x Little Miss Holiday Collection Brings Playful Personality
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12
One-Door Advent Calendars
One-Door Advent Calendars
The Lidl Day 1 Advent Calendar Makes It Easier to Devour Chocolate
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11
Wintry Bubble Tea Cups
Wintry Bubble Tea Cups
Gong cha Debuts its 'Snowman Bottle'
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10
Next-Gen Laundromats
Next-Gen Laundromats
Plano’s Laundry Lounge Blends UV Tech, Cold Brew, and Workspace Comforts
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9
Carrot-Shaped Engagement Rings
Carrot-Shaped Engagement Rings
Aldi's Mascots Inspired Carrot Gold Engagement Rings
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8
Cheeky Adult Wipe Campaigns
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
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7
Origami-Inspired Holiday Collections
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
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6
Luxury Holiday-Themed Pop-Ups
Luxury Holiday-Themed Pop-Ups
Loro Piana Unveils its Holiday 2025 Pop-Up Store at Yorkdale
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5
Discounted Nacho Day Promotions
Discounted Nacho Day Promotions
QDOBA's National Nacho Day Promotion Features $6 Nachos
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4
Collaborative Travel Beauty Bags
Collaborative Travel Beauty Bags
The Rare Beauty x Béis Beauty Collection Takes Cosmetics to Go
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3
Festive Digital Chocolate Treats
Festive Digital Chocolate Treats
Kinder Chocolate and The Elf on the Shelf Debuted a Partnership
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2
Body Lotion Plushies
Body Lotion Plushies
eos and Glossies Created a Target-Exclusive Vanilla Cashmere Plushie
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1
Luxury Designer Cafe Takeovers
Luxury Designer Cafe Takeovers
Burberry Takes Over Monocle Cafés and Shops in Three Cities
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