From Mirror-Finish Paint Jobs to Streetwear Supercars
Marissa Brassfield — July 26, 2009 — Autos
Bugatti is a brand that has the ability to make most men—and women—drool at will. Whether it's through the production of legendary supercars like the Veyron or through eye-boggling customizations from the likes of A Bathing Ape, Bugatti always seems to know how to push a car person's buttons the right way.
Implications - When a company that focuses on high-performance products manages to entice consumers year after year, it is definitely a sign that they know how to continually innovate while still maintaining the sophistication that has made them so successful. Companies like Bugatti aren't afraid to collaborate or to reinvent when necessity calls and as such, they are a great example of a company that is perpetually poised to exploit chaos and embrace opportunity.
Implications - When a company that focuses on high-performance products manages to entice consumers year after year, it is definitely a sign that they know how to continually innovate while still maintaining the sophistication that has made them so successful. Companies like Bugatti aren't afraid to collaborate or to reinvent when necessity calls and as such, they are a great example of a company that is perpetually poised to exploit chaos and embrace opportunity.
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