Biometric payment company Zwipe will be bringing its solutions to the Middle East and Africa thanks to a recent partnership with smart card manufacturer Masria Digital Payments (MDP).
In addition to supporting the smart card brand with the launch of its new Zwipe Pay ONE biometric payment cards, Zwipe will also help launch biometric-enabled wearable devices in regions where MDP's cards are accessible.
Currently, MDP is used in "35 countries across 3 continents, and claims it is the only end-to-end fully certified African payments technology provider that offers full card services, solutions, processing, and digital payment suites."
This unique partnership aims to offer more seamless and convenient payment solutions of Middle Eastern and African users while also ensuring privacy and identity protection thanks to both brands' dedication to advanced authentication methods.
Biometric Payment Services
Zwipe Will Bring Biometric Payments to The Middle East and Africa
Trend Themes
1. Biometric Payment Cards - The launch of biometric payment cards in the Middle East and Africa presents an opportunity to improve security and convenience in payment transactions.
2. Biometric-enabled Wearables - The deployment of biometric-enabled wearables in the Middle East and Africa presents an opportunity to offer customers more payment options and flexibility.
3. Advanced Authentication Methods - The use of advanced authentication methods presents an opportunity for businesses to improve customer trust, security, and satisfaction
Industry Implications
1. Payment Technology - This collaboration between Zwipe and MDP presents an opportunity for companies in the payment technology industry to expand into the Middle East and African markets.
2. Smart Card Manufacturing - This partnership presents an opportunity for smart card manufacturers to incorporate biometric technology into their products and improve customer experience.
3. Wearable Technology - The deployment of biometric-enabled wearables presents an opportunity for companies in the wearable technology industry to increase their market share in the Middle East and Africa.