Kelly Wearstler designs the Zuma tableware collection for Serax. It is made up of ceramic plates and glassware with inspiration drawn from the natural world. This is made with contrasting details of gridded patterns for a futuristic feel along with ancient emblems.
The capsule is versatile and is made to be mixed with other patterns and shapes. The color palette is made up of white, orange, and grey for a warm yet neutral look. The tableware is monochrome with a muted salmon tone detailed with digital patterning. Notably, each piece is stamped by hand once the glaze is applied. The glassware has an ombre look with a fiery base to weigh down the structure before it dissolves upwards. This creates an elegant look to perfectly match the ceramic tableware.
Minimal Ceramic Tableware Series
Kelly Wearstler Designs the Zuma Tableware Collection
Trend Themes
1. Natural-inspired Tableware Design - Designing tableware with inspiration drawn from the natural world presents disruptive innovation opportunities in the home goods industry.
2. Versatile and Mixable Tableware Capsules - Creating tableware collections that are versatile and made to be mixed with other patterns and shapes opens up disruptive innovation opportunities for tableware brands.
3. Hand-stamped and Unique Tableware Pieces - Introducing a process of hand-stamping each tableware piece after glaze application offers disruptive innovation opportunities for ceramic and glassware manufacturers.
Industry Implications
1. Home Goods - The natural-inspired tableware design trend presents opportunities for disruptive innovation in the home goods industry.
2. Tableware - The versatile and mixable tableware capsules trend offers disruptive innovation opportunities for the tableware industry.
3. Ceramic and Glassware Manufacturing - Implementing a process of hand-stamping each tableware piece after glaze application opens up disruptive innovation opportunities for ceramic and glassware manufacturers.