A man has spent 10 years and more than £2 million to create this colorful set of bubbles.
Zubbles creator, Tim Kehoe, designed a special dye that sticks to the bubbles until they pop and can stain for 15 minutes, giving parents a scare when these splashtastic bubbles hit their perfectly white linens.
Zubbles launched in the US earlier this month and will soon hit stores in the UK.
Implications - Modern consumers who face many new stresses each day desire ways for some sort of relief. Products featuring a whimsical element are appealing to those who want an entertainment while completing their everyday tasks. Companies trying to increase their popularity could focus on this.
Colorful Bubbles
Zubbles Changes the Face of Bubble Blowing
Trend Themes
1. Whimsical Products - Consumer demand for products with a whimsical element presents an opportunity for companies to increase their popularity.
2. Color-driven Trends - Zubbles' success shows that consumers are embracing colorful, novelty experiences.
3. Unique Dyes - Innovations in dyes and color additives can unlock new product possibilities that incorporate color in fun and creative ways.
Industry Implications
1. Toy Industry - New, unique colored options for traditional children's toys can differentiate products in a crowded market and appeal to consumers' desire for novelty experiences.
2. Cleaning Industry - Products that use colored cleaners have the potential to add a fun element to a typically mundane task, attracting consumers looking for more enjoyable ways to complete everyday chores.
3. Beauty Industry - Experimenting with new and unique color pigments can create fresh and exciting options for cosmetics and other beauty products, appealing to consumers seeking novelty experiences.