Nike unveils a new tonal iteration of the Zoom Vomero 5 sneaker model for the season with a brown colorway palette. It recalls a neutral base foundation with accents of pale blue-grey to add a pop of tonal contrast. Starting with a breathable mesh base in an off-white, it is seen at the collars and toe box sections of the shoe.
It is then overlaid with brown leather details on top and has a tonal cage over the medial and lateral sides of the shoe as well. The new sneakers are secured with crisp white laces over the forefoot. Branding rounds out the shoe in the form of the Swoosh on the side and the badge over the tongue.
Dessert-Inspired Panelling Sneakers
Nike Presents a Brown Tonal Zoom Vomero 5 Sneaker
Trend Themes
1. Neutral-toned Sneakers - Opportunity for the footwear industry to expand on sneakers with neutral-toned colorways rather than bold ones with bright colors.
2. Mixing Materials - Opportunity for the fashion industry to integrate different materials into existing products like sneakers to create new stylish designs by playing with textures.
3. Athleisure Footwear - Opportunity for the fashion industry to capitalize on the trend of creating comfortable and sporty footwear with versatile designs that can be worn for casual and high-performance activities.
Industry Implications
1. Footwear - Footwear industry can innovate by exploring sustainable materials to create products that cater to the fashion industry's increasing demand for eco-friendly designs.
2. Fashion - Fashion designers can innovate by creating unique footwear designs by experimenting with materials, textures, and diverse colorways, like incorporating dessert-inspired hues into sneaker models.
3. Sports - Sports brands can innovate by creating footwear for high-performance activities that combine technology and style to cater to the increasing demand from athletes and fitness enthusiasts for footwear that enhances their performance while looking fashionable.