Nike introduces a new tonal iteration of the Zoom Vomero 5 sneaker model for the season with a greyscale colorway palette. The running shoe, which is now more notable as a lifestyle sneaker, is detailed with muted tones throughout the silhouette.
It starts with brighter grey at the base foundation and is then accented with a range of gray shades upwards of the mesh background, heel cages, the Swoosh logo, and the ribbed quarter panels. To add a pop of contrast, charcoal grey can be seen making up the midsole sections, the tongue, and the toe tips. The insoles are detailed with a silhouette of Bill Bowerman, who is one of the co-founders of Nike.
Greyscale Lifestyle Retro Sneakers
Nike Unveils a New Zoom Vomero 5 Sneaker in a Grey Look
Trend Themes
1. Tonal Colorway Sneakers - Opportunity for competitors to introduce their own tonal colorway sneakers with unique accents and details.
2. Lifestyle Sneaker Market - Innovation opportunity for brands to create sneakers that are designed for both running and everyday fashion.
3. Personalized Insoles - Opportunity for brands to offer personalized insoles with customer names, logos, or images for a unique and customized experience.
Industry Implications
1. Footwear - Brands in the footwear industry can leverage this trend to create their own line of tonal colorway sneakers and cater to the lifestyle sneaker market.
2. Athletic Apparel - Innovation opportunity for brands in the athletic apparel industry to create sneakers that are designed for both sports and fashion.
3. Personalized Products - Opportunity for brands in the personalized products industry to expand into the footwear market by offering personalized insoles for sneakers.