NikeLab Gyakusou, the joint project between UNDERCOVER's Jun Takahashi and Nike, introduce the collaborative 'Zoom Pegasus Turbo' sneakers for the season. The running footwear model is complete in a color-blocking colorway that fuses tones of militaristic green, white, and orange. Notably, over the toe box, there are branding accents that read "GYAKUSOU" alongside a large Swoosh on the lateral area and a miniature Swoosh on the medial side.
The technical running shoes boast rubber materials over the outsoles to highlight a strong traction element beneath the signature ZoomX midsole. Additional details include reflective accents and enclosure using a special toggle system. The Zoom Pegasus Turbo sneakers will be available for purchase online and in-store at Nike.
Toggle-Laced Reflective Sneakers
NikeLab Gyakusou Introduces the Zoom Pegasus Turbo for 2019
Trend Themes
1. Reflective Sneakers - Opportunity for disruptive innovation in the footwear industry by incorporating reflective materials into sneaker designs for enhanced visibility.
2. Color-blocking Colorways - Opportunity for disruptive innovation in the fashion industry by experimenting with bold and contrasting color combinations to create unique products.
3. Toggle System Enclosures - Opportunity for disruptive innovation in the fastening industry by developing new toggle systems that offer convenient and efficient closures for various products beyond sneakers.
Industry Implications
1. Footwear - Opportunity for disruptive innovation in the footwear industry by incorporating reflective materials into sneaker designs for enhanced visibility.
2. Fashion - Opportunity for disruptive innovation in the fashion industry by experimenting with bold and contrasting color combinations to create unique products.
3. Fastening - Opportunity for disruptive innovation in the fastening industry by developing new toggle systems that offer convenient and efficient closures for various products beyond sneakers.