Drake's NOCTA label revives a retro Nike sneaker silhouette for the season with a new iteration of the Nike Air Zoom Drive sneaker that was originally launched back in 1999. The shoe is seen retaining much of its retro elements and has talks of an official launch sometime in the Spring of 2024.
In terms of the visual design, it appears to have a stealthy tonal palette with a predominantly black colorway palette throughout the silhouette. Branding is seen in the form of the small Swoosh motif along the toe cap in white for a tonal contrast. NOCTA branding is marked along the insoles and the heel tab, following the tongue tab to round it out.
Stealthy Updated Lifestyle Sneakers
NOCTA Gives a New Update to the Nike Air Zoom Drive
Trend Themes
1. Revived Retro Sneaker Silhouettes - The NOCTA label brings back a retro Nike sneaker silhouette with a new iteration of the Nike Air Zoom Drive, offering an opportunity for brands to tap into the nostalgia of classic sneaker designs.
2. Stealthy Tonal Palettes - The updated Nike Air Zoom Drive is characterized by a predominantly black colorway palette, providing an opportunity for brands to explore the appeal of sleek and understated design.
3. Branded Sneaker Collaborations - The NOCTA and Nike collaboration showcases branding elements from both brands, presenting an opportunity for businesses to leverage partnerships and co-branding to create unique sneaker offerings.
Industry Implications
1. Fashion and Apparel - The NOCTA and Nike collaboration highlights the potential for disruptive innovation in the fashion and apparel industry, as brands explore the revival of retro sneaker silhouettes.
2. Sportswear - The updated Nike Air Zoom Drive appeals to athletes and sports enthusiasts, indicating a disruptive innovation opportunity for the sportswear industry to tap into the demand for stylish and functional sneakers.
3. Marketing and Advertising - Branded sneaker collaborations like NOCTA and Nike create unique marketing opportunities, offering an avenue for businesses in the marketing and advertising industry to explore innovative promotional strategies.