Drake's imprint NOCTA revives the Nike Zoom Drive sneaker model originally from 1999. The shoes were unveiled online by @kicksdong and appear to have a stealthy tonal palette for the season. It is dobbed the Nike Air Zoom Drive Hot Step 2.
The shoes have a layered upper with a black and white look and an Air Bubble unit at the midsole base. Most of the silhouette is dosed in a sleek black tone with various materials throughout the shoe for textural contrast. There are some perforated accents along the side of the shoe. There is a small white Swoosh on the toe section for a touch of branding and white laces secure the foot in place.
Revived Stealthy Collaborative Footwear
Drake's NOCTA Revives the Retro Nike Zoom Drive Sneaker
Trend Themes
1. Revival of Retro Sneaker Models - The revival of the Nike Zoom Drive sneaker model from 1999 by Drake's NOCTA imprint presents an opportunity to tap into the nostalgia and demand for retro footwear.
2. Stealthy Tonal Palette - The use of a stealthy tonal palette in the Nike Air Zoom Drive Hot Step 2 sneakers creates a visually cohesive and stylish look, offering an opportunity to cater to consumers seeking sleek and fashionable designs.
3. Textural Contrast with Various Materials - The incorporation of various materials throughout the shoe to create textural contrast in the Nike Air Zoom Drive Hot Step 2 provides an opportunity to offer unique and visually appealing footwear choices.
Industry Implications
1. Fashion Footwear - The revival of retro sneaker models like the Nike Zoom Drive presents an opportunity for the fashion footwear industry to capitalize on nostalgia and attract customers seeking unique and vintage-inspired designs.
2. Sportswear - The incorporation of the Nike Air Zoom Drive Hot Step 2 sneakers in sportswear collections provides an opportunity for the industry to offer innovative and stylish footwear options for athletes and sports enthusiasts.
3. Streetwear - The stealthy tonal palette and textured design elements of the Nike Air Zoom Drive Hot Step 2 sneakers offer an opportunity for the streetwear industry to cater to the demand for stylish and urban-inspired footwear choices.