Apparently your furry creature slippers are now acceptable in venues other than your home -- these Zoo of Sao Paulo ads suggest that you can take your round-the-clock interest in the animal kingdom out out on the prowl during the park's nocturnal hours of operation.
The SpicyComm advertising agency of Brazil has done a clever job of demonstrating the menagerie's evening schedule. The two prints picture a person wearing pajama bottoms and safari animal moccasins, with grass below his feet, and darkness all around. It's as if a lion or leopard enthusiast has climbed right out of bed and headed straight for the park. Looking at the Zoo of Sao Paulo ads, I still can't help but think that a pair of running shoes would be the ideal footwear when surrounded in stalking predators in the night.
Critter Slipper Campaigns
These Zoo of Sao Paulo Ads Invite Nocturnal Animal Visits
Trend Themes
1. Nocturnal Animal Experiences - Opportunity for businesses to create unique experiences for people to interact with nocturnal animals outside of normal zoo hours.
2. Animal-themed Slippers - Potential for retailers to capitalize on the popularity of animal-themed slippers and create partnerships with zoos for promotional campaigns.
3. Late-night Zoo Visits - Zoos could explore the idea of extending their operating hours to cater to people who are interested in nocturnal activities and experiences.
Industry Implications
1. Advertising - Advertising agencies can leverage the concept of nocturnal animal experiences to create innovative campaigns for zoos.
2. Retail - Retailers specializing in animal-themed slippers can collaborate with zoos to create promotional campaigns and capture the interest of animal enthusiasts.
3. Tourism - Zoos and other wildlife parks can tap into the late-night tourism market by offering nocturnal experiences and attracting visitors looking for unique nighttime activities.