Zalando has announced that it will be growing Zircle, a service that allows consumers to conveniently access pre-owned fashion at a fraction of the cost.
As a part of the expansion, the German company will be bringing Zircle to Sweden and Denmark, and plans to "extend the life of 50 million fashion items by 2023 through circular initiatives." After first launching in Berlin, Zalando brought its circular fashion resale service to consumers in Spain, France, Belgium, Poland, and the Netherlands.
In line with the recent expansion, the company is also working towards using recyclable packing for all of its orders so that it can reduce the environmental impact caused by plastic packaging. It plans to fully transition to paper packaging by 2023.
European Pre-Owned Apparel Expansions
Zalando is Growing Zircle, Its Resale Fashion Platform
Trend Themes
1. Expansion of Pre-owned Fashion Platforms - Companies can focus on expanding their pre-owned fashion platforms, like Zalando's Zircle, to new regions to tap into the growing demand for sustainable fashion and reduce textile waste.
2. Circular Fashion Initiatives - Circular fashion initiatives, such as Zalando's plan to extend the life of 50 million fashion items by 2023, provide opportunities for businesses to reduce waste and promote sustainability while still delivering quality fashion items to consumers.
3. Transition to Sustainable Packaging - Moving towards sustainable packaging, as Zalando plans to fully transition to paper packaging by 2023, can give companies a chance to minimize their environmental impact and increase their appeal to consumers who prioritize sustainability.
Industry Implications
1. Online Retail - Online retail companies, especially those focused on sustainable fashion and pre-owned clothing, can benefit from expanding their services to new regions and investing in circular fashion initiatives.
2. Sustainability Consulting - Sustainability consulting firms can specialize in providing guidance to companies looking to implement circular fashion initiatives and adopt sustainable packaging practices.
3. Waste Management - Waste management companies can work with fashion retailers to create effective strategies to reduce textile waste and increase the lifespan of clothing items through circular initiatives.