The recently released Zimmermann Swim SS12 Collection for women is full of fun, flirty and feminine styles. The collection is complete with a wide range of gorgeous poolside attire including one pieces, bikinis, cover-ups and hats.
The Zimmermann Swim SS12 Collection also features plenty of playful prints that cannot technically be classified into one theme. The overall Malibu-inspired theme of this collection, however, has a little something to suit every woman's style. Whether you're looking for something simple and delicate such as the line's dainty, floral-printed one-piece, or something a little more daring such as the backless black one-piece, this Malibu-inspired collection will keep you looking stylish and sexy. Whether you don these suits on the beach or by the pool, this collection is worthy of a double take.
Playful Poolside Lookbooks
The Zimmermann Swim SS12 Collection Offers Flirty & Feminine Styles
Trend Themes
1. Fun & Flirty Poolside Attire - Disruptive innovation opportunity: Develop sustainable swimwear materials and designs that prioritize comfort and style without compromising the environment.
2. Versatile Cover-ups and Accessories - Disruptive innovation opportunity: Introduce technologically advanced cover-ups and accessories that provide UV protection and integrate smart features.
3. Playful Mixed Prints - Disruptive innovation opportunity: Create customizable swimwear options that allow customers to mix and match prints and patterns for a unique and personalized look.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement cutting-edge 3D printing technology to produce custom-fit swimwear that perfectly aligns with individuals' body measurements.
2. Textile - Disruptive innovation opportunity: Develop innovative fabric technologies that enhance the performance and durability of swimwear, such as quick-drying and chlorine-resistant materials.
3. Technology - Disruptive innovation opportunity: Utilize artificial intelligence and augmented reality in virtual try-on experiences to help customers visualize how swimwear will look on their bodies before making a purchase.