The Zimmermann 2010/2011 lookbook is filled with flirty, feminine and sometimes lazy dresses. You wouldn't expect this line to be for the winter months when heavy wool sweaters and parkas are generally what's in style.
Perhaps the Zimmermann 2010/2011 line is just what the winter months need for a style makeover. Rather than covering up with chunky knits, the Zimmermann knit dress with tights could be a warm alternative with some added style flair. I particularly love the flashback glamor the lookbook brings to the clothing!
Dressy Winter Fashion
The Zimmermann 2010/2011 Lookbook is Knitted with Warmth
Trend Themes
1. Flirty Winter Fashion - Disruptive innovation opportunity: Develop fashionable winter clothing that combines warmth and style for a new seasonal look.
2. Knit Dresses for Winter - Disruptive innovation opportunity: Create knitted dress designs that provide warmth and fashion-forward options for the winter months.
3. Flashback Glamor - Disruptive innovation opportunity: Reinterpret vintage fashion elements to create a modern and glamorous look in clothing lines.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Design new clothing collections that challenge traditional winter fashion and offer unique options for consumers.
2. Textile - Disruptive innovation opportunity: Develop innovative knitting techniques and materials to create warm and stylish winter garments.
3. Retail - Disruptive innovation opportunity: Curate a collection of winter clothing that combines nostalgia and contemporary trends to attract customers seeking a fashionable winter wardrobe.