Australian-based, sister-duo fashion label Zimmerman released its Spring/Summer 2011 collection entitled 'Cruise Swim,' which features practical Zimmerman swimwear for all the fashionable ladies. The cutting-edge collections portray multi-printed bathing suits, fine lines and uber-mini bikinis.
One particular functional aspect of the featured Zimmerman swimwear collection is the ability of the pieces to withstand weather and continuous use. The bathing suits mean business; Zimmerman's line is all about workable swimwear that is ultra-fashionable as well as ultra-practical.
Functional Swim Fashion
Zimmerman Swimwear for 2011 is Practical and Fun
Trend Themes
1. Functional Swimwear - Innovative swimwear designs that combine fashion and practicality for all-day use.
2. Multi-printed Bathing Suits - Designs incorporating multiple prints on bathing suits for a standout look.
3. Fine Lines and Uber-mini Bikinis - Trend towards sleek and minimalistic swimwear designs with thin lines and small bikinis.
Industry Implications
1. Swimwear Industry - Opportunity for swimwear brands to create functional and fashionable designs that cater to customers' needs.
2. Fashion Retail Industry - Retailers can capitalize on the trend of multi-printed bathing suits by offering a wide variety of options to customers.
3. Textile Industry - Increase in demand for high-quality fabrics and materials that can withstand weather and continuous use in swimwear.