Fashion labels that don't take themselves seriously are perhaps the best ones out there, just take the Ziggy Denim AW11 collection as the perfect example. By adopting a carefree and fun attitude, the models within this photoshoot definitely look like they are having plenty of fun.
The Ziggy Denim AW11 collection features nice and simple pants that are more classic than revolutionary. Affordable and chic, the lookbook shows just how versatile their pants are. More than that, however, the Ziggy Denim AW11 lookbook shows how subtly creative the Australian label is as well. With hilarious paper bags evoking a sense of privacy, innocence and child-like attitudes, the catalog shows the hipster lifestyle in a more positive and relatable light.
Paper Bag Lookbooks
The Ziggy Denim AW11 Collection is Affordable and Playful
Trend Themes
1. Affordable Fashion - Embracing affordability in fashion allows for wider consumer accessibility and potential market growth.
2. Playful Marketing - Using creative and playful marketing techniques, like paper bag lookbooks, can help create an engaging brand image.
3. Versatility in Clothing - Highlighting the versatility of clothing items can attract customers looking for flexible and multi-purpose pieces.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the affordable fashion trend by offering a wide range of stylish yet budget-friendly options.
2. Advertising & Marketing - Innovative marketing approaches, such as playful campaigns, present disruptive opportunities to catch consumers' attention and differentiate from competitors.
3. Clothing Manufacturing - Manufacturers can focus on creating versatile clothing pieces that cater to the growing demand for adaptable and practical fashion.