Technical brand SOUTH2 WEST8 joins forces with Reebok to launch a special new iteration of the Zig Kinetica II Edge sneaker model for the season. The shoe made its first launch back in 2010 and has since broadened out to a variety of new silhouettes that are rooted in its technology.
The shoes are made with elevated fabrics including GORE-TEX which falls in alignment with its trail themes. This time, the shoe is made with deep green tonal suede as the overlaying details on top of a textile camouflage upper at the base. Additional detailed include the nubbed rubber toe cap, the green tonal laces, green heel look, and embodies an overall militaristic tonal theme.
Technical Patterned Adventurous Footwear
SOUTH2 WEST8 Joins Reebok on the Zig Kinetica II Edge
Trend Themes
1. Technical Footwear Collaboration - Collaborations between technical and established footwear brands can lead to innovative and unique designs for consumers.
2. Elevated Outdoor Technology - The combination of technologies such as GORE-TEX with outdoor footwear can result in products that perform well and appeal to adventurous consumers.
3. Militaristic Tonal Theme - Designs that incorporate a militaristic theme can create a unique style trend for footwear, especially among consumers interested in tactical fashion.
Industry Implications
1. Footwear Industry - Collaborations between small technical brands and established footwear companies can lead to mutually beneficial outcomes and innovative products.
2. Outdoor Industry - Advancements in outdoor technology can create new opportunities for outdoor companies to create innovative and high-performing products for consumers.
3. Fashion Industry - The use of a militaristic theme in fashion can create a unique and trendy style for a fashion brand to market to consumers.