GoPro recently launched a new lighting attachment named Zeus Mini. The Zeus Min costs $69.99 and will come with a magnetic clip, which will be compatible with all of the company’s existing mounts. The unit is waterproof and has four different brightness settings which have an output of 200 lumens. GoPro’s new product also features a compact design, which is durable enough to be used for most recreational activities requiring lighting.
The Zeus Mini is the companies first light product and it could be successful due to the brand name its compatibility with other GoPro products. GoPro is also established as a lifestyle brand for adventurous consumers, who may favor GoPro products over other lighting solutions.
Portable Utility Light Releases
GoPro Launched the Zeus Mini Providing a Waterproof Light Solution
Trend Themes
1. Waterproof Lighting Solutions - Companies can explore creating portable waterproof lighting solutions for outdoor enthusiasts.
2. Multi-use Attachments - There is an opportunity to create multi-use magnetic attachments compatible with various outdoor gear and products.
3. Compact Durability - Developing compact and durable lighting solutions for outdoor activities can be a disruptive innovation opportunity.
Industry Implications
1. Outdoor Recreational Equipment - Companies in the outdoor recreational equipment industry can explore creating innovative lighting solutions to add to their product lineup.
2. Photography Equipment - Photography equipment manufacturers can consider creating lighting attachments to complement their existing product line, similar to GoPro's Zeus Mini.
3. Sporting Goods - Sporting goods companies can explore creating multipurpose magnetic attachments compatible with their products, including lighting solutions for outdoor activities.