In an effort to set itself apart on the shelf, Zephyr Coffee launched to market with a contemporary and abstract aesthetic. The artistic packaging boasts "a rich and fresh blue color [that] was implemented to avoid the overpopulated coffee landscape of blacks, browns and reds."
The packaging's design was created by various New Zealand artists to give the coffee a warmth and story. Each roast's packaging will be created by a different designer to give it a unique flair while giving exposure to the artist. Zephyr Coffee hopes its artwork reinforces its brand identity of passion, dedication, and an incredible cup of coffee that will "fuel the marker's mind."
Zephyr Coffee will be available in select retailers across New York and Seattle.
Abstract Coffee Packaging
Zephyr Coffee Boasts Avant-Garde and Unique Packaging
Trend Themes
1. Artistic Packaging - Opportunity for other coffee companies to differentiate themselves with unique packaging that showcases local artists.
2. Collaboration with Artists - Opportunity for brands to collaborate with local artists to create customized, limited edition packaging to increase brand loyalty and exposure.
3. Contemporary Aesthetics - Opportunity for brands to design packaging with contemporary aesthetics to stand out from traditional and overused color schemes in their industry.
Industry Implications
1. Coffee - Coffee companies can differentiate themselves and build brand loyalty through unique packaging that showcases local artists.
2. Retail - Retailers can use unique coffee packaging as a way to draw in customers and increase sales.
3. Art - Coffee companies can collaborate with local artists to create customized, limited edition packaging that showcases their talent and increases exposure.