ZDDZ, a contemporary women's streetwear brand that's known to blend bold male styles into its designs, recently dropped the 'Funeral Service' collection with Legtorn's help.
Supposedly, the series' name comes from the designers' desire to create apparel that's "dedicated to the 'death of the artist in the modern world.'" Keeping this in mind, ZDDZ and Legtorn imbued the apparel with messy slogans that surround anti-consumerism -- making a statement against the obsessive drive towards perfection and status that many of today's young people carry.
To showcase these styles, which feature images surrounding death, romance and more, photographer Erik Panov was employed to lens a moody lookbook. The apparel shown within it can all be purchased from ZDDZ's online shop.
Non-Materialistic Streetwear
The New ZDDZ Series Flaunts Statement Anti-Consumerist Slogans
Trend Themes
1. Anti-consumerism Streetwear - Streetwear brands are leveraging anti-consumerism sentiment to create bold, disruptive statement pieces.
2. Death-themed Apparel - Designers are creating modern apparel collections centered around death and mortality, combining powerful graphics with minimalist designs.
3. Moody Lookbooks - Brands are using dark and atmospheric photography to showcase their edgy and unconventional collections in a way that resonates with consumers across a variety of industries.
Industry Implications
1. Fashion - The fashion industry can harness the trend of anti-consumerism streetwear to create bold pieces that resonate with consumers looking to make a statement about their values and beliefs.
2. Photography - Photographers can leverage the trend of moody lookbooks to capture the essence of unconventional fashion collections in a way that is visually impactful and resonates with fashion-conscious consumers.
3. Marketing - Marketers can use the trend of death-themed apparel to create campaigns that tap into the desire for consumers to express their individuality through bold and unconventional fashion choices.