Zaxby's, the quick-serve restaurant most known for its 'Chicken Fingerz,' recently announced its restructured loyalty program titled 'Zax Rewardz.' This program has an associated mobile application that helps users track their points and rewards while staying up to date with current and upcoming promotions from the QSR chain.
In celebration of the launch of the Zax Rewardz app, new customers who download the app for the first time will receive a free 'Big Zax Snak Meal,' while existing members will receive the free meal when they update the app to its newest version.
Through the Zax Rewardz program, members will be able to earn points on all online, in-person, and in-app orders. These points can then be redeemed for 'Rewardz' including discounts, free products, and merchandise. Zaxby's stated there will be varying tiers of Rewardz, allowing customers to cash out smaller benefits more frequently, or save up for larger, more valuable prizes.
QSR Loyalty Apps
Zaxby's Announced the "Zax Rewardz' Program with an All-New Structure
Trend Themes
1. Mobile Loyalty Apps - Opportunity to develop mobile loyalty apps that help customers track points and rewards to drive engagement and long-term loyalty for QSRs.
2. Multichannel Rewards Programs - Opportunity to create multichannel rewards programs that allow customers to earn and redeem points across all channels, including online, in-person, and in-app, for QSRs and other retail industries.
3. Tiered Loyalty Programs - Opportunity to implement tiered loyalty programs that offer customers varying tiers of Rewardz, allowing them to cash out smaller benefits more frequently or save up for larger, more valuable prizes for QSRs and other industries.
Industry Implications
1. Quick-serve Restaurant (QSR) Industry - Opportunity for QSRs to drive engagement and long-term loyalty among customers by implementing mobile loyalty apps and multichannel rewards programs.
2. Retail Industry - Opportunity for retailers to create mobile loyalty apps and multichannel rewards programs to incentivize customers to shop both online and in-store.
3. Hospitality Industry - Opportunity for hotels and resorts to offer tiered loyalty programs that reward customers with varying levels of benefits and perks based on their loyalty and spend.