High-end fragrances are about to become a little bit more budget-friendly with the debut of the new Zara x Jo Malone collection.
For those unfamiliar Jo Malone London is a British perfume and scented candle brand that's known for its expensive fragrances. However, the Zara x Jo Malone collaboration makes the brand a little more accessible with wallet-friendly perfumes. The line itself has been dubbed 'Zara Emotions' and features eight dreamy scents. As Malone told Harper's Bazaar "Every fragrance has been crafted with personality and a voice to tell its story in a unique fashion."
For those who are thrilled about the collaboration, there's more good news in store. The two brands have agreed to a long-term partnership and Malone is said to already be working on collections for 2020 and 2021.
Affordable Fragrance Collaborations
The New Zara x Jo Malone Fragrance Comes in 8 Dreamy Scents
Trend Themes
1. Affordable Luxury Fragrances - Making high-end fragrances budget-friendly through collaborations between luxury and affordable brands.
2. Collaborative Branding - Bringing together established brands to create an innovative and more accessible product line.
3. Personalized Fragrances - Crafting fragrances with personality and a unique storytelling aspect for consumers to connect with and relate to.
Industry Implications
1. Fragrance Industry - Creating disruptive innovation opportunities by making luxury fragrances more affordable and accessible for consumers through collaborations with affordable brands.
2. Fashion Industry - Creating disruptive innovation opportunities by combining the branding and creativity of established brands from different price points to produce an innovative and affordable product line.
3. Retail Industry - Creating disruptive innovation opportunities by providing high-end products for a more budget-friendly price point, attracting potential customers from a wider demographic and expanding retail sales.