The Zara Denim Couture products is a new line of perfumes for men, with the packaging design done by Aktiva Studio. The design team really focused on taking the denim name and infusing it into the branding of this product.
The perfume comes in two types of fragrances, including Denim Couture and Extreme Denim Couture. The extreme kind has an orange coloring whereas the regular product keeps with that cooler, blue jean look. Overall the packaging is quite minimalist with the main draw being the texture and coloring used for both fragrances.
For men looking for perfume packaging to match their jeans, the Zara Denim Couture line is a good place to start. It's not often that a fragrance matches the style of one's pants!
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
Trend Themes
1. Denim-themed Packaging - There is an opportunity for other industries to create product packaging with denim textures or designs for consumers who enjoy the look and feel of denim-like products.
2. Gender-targeted Fragrances - Other companies could create more fragrances specifically designed for men or women's preferences based on scent, packaging design, and branding.
3. Minimalist Packaging Design - There is a shift towards minimalist packaging that still has a unique, eye-catching design element, which can be implemented in various industries for greater appeal and brand recognition.
Industry Implications
1. Fashion - Fashion brands can incorporate denim textures into their products, from perfume packaging to accessories and clothing, for consumers looking to match their favorite textiles.
2. Beauty - Beauty brands can create gender-targeted fragrances with unique packaging design and branding elements for a more personalized experience.
3. Consumer Goods - Consumer goods companies can incorporate minimalist packaging design with unique texture or color elements to appeal to consumers looking for a sleek, modern look and feel.