The Yusuke Seki Papabubble Candy Shop is a mad science-esque store designed to highlight the art of making tasty candied treats. The shop resides in Yokohama, Japan and is third location for the candy shop chain.
Laboratory tools and experimental processes are a key trademark to the Papabubble brand. Food coloring and flavors are stored in lab-appropriate flasks, beakers and test tubes. Customers are able to watch the candy making process happen right before their eyes, which provides an enhanced shopping experience and an eye-catching window display -- who wouldn't stop in after seeing mile-long taffy being pulled? The mad scientist vibe also translates onto the walls, where a contemporary brick back splash gives the feeling of being in an underground lab.
Delicious and experimental, the Yusuke Seki Papabubble Candy Shop is one stopover you won't regret. Photo Credits: designboom, fatfatfat.net
Candied Confection Laboratories
The Yusuke Seki Papabubble Candy Shop is Scientifically Sweet
Trend Themes
1. Candied-labs - Integration of science and laboratory equipment for creating unique and visually appealing candy treats.
2. Experimental-candy - Increased interest in appealing to consumers with a unique candy experience through the application of experimental processes and flavors.
3. In-store-experience - Growing trend of in-store visual displays and customer experiences that demonstrate the candy-making process and highlights the uniqueness of the brand and products.
Industry Implications
1. Food-retail - Food retail businesses can innovate their marketing strategies by incorporating an engaging in-store experience and appealing visual displays, as shown at the Papabubble store, making their brand stand out and creating loyal customers.
2. Confectionary-industry - The confectionary industry can innovate by tapping into the trend of integrating laboratory tools and processes to create unique candy products that offer an experimental experience, which can set them apart from competitors.
3. Food-science and Technology - The incorporation of food science and technology can help create modern and unique food products, such as those at the Papabubble store, which can lead to successful businesses and differentiated products.