As Chinese New Year passes, the Chinese Lantern Festival is fast approaching and German sports label adidas released the Yuanxiao sneakers to celebrate the holiday. The limited-edition Yuanxiao shoes are a reinvented a version of the EQT Support 93/17 silhouette.
The exclusive shoes are crafted in the form of the BOOST cushioned technology and EQT Support 93/17 hybrid. The exclusive Yuanxiao sneakers have a reflective black and gray upper, accented by festive red colors. The red makes its way onto the nylon three strips and it lines the text branding, as well as the rubber outsole. The label's BOOST technology keeps the midsole its classic white color, with some gold details in the form of branded EQT lace jewels. The Yuanxiao sneakers are to be released on February 23rd.
Chinese Holiday-Celebrating Sneakers
adidas' Yuanxiao Sneakers Celebrate a Lantern Festival
Trend Themes
1. Chinese New Year-inspired Footwear Designs - Opportunity for sports brands to release limited edition shoes and apparel in celebration of various cultural holidays worldwide.
2. Reimagining Classic Silhouettes with Modern Technologies - Opportunity for athletic footwear companies to reinvent past designs with current technology for unique limited edition releases.
3. Cultural Appreciation in Fashion - Opportunity for designers to incorporate various cultural elements into fashion pieces for a diverse consumer base.
Industry Implications
1. Sportswear - Sportswear brands can take inspiration from cultural holidays to release limited edition collections for enthusiasts.
2. Footwear - Companies can use modern technology and design to reimagine classic shoe silhouettes for limited edition releases.
3. Fashion - Designers can incorporate cultural elements into their clothing lines to celebrate diverse cultural holidays and expand their customer base.