YouTube is updating its 'Shorts' service in order to provide more monetization options for users that upload YouTube Shorts. Prior to this change, Shorts existed in a space on YouTube where they were excellent for discoverability and reach, but were less preferable than a standard video, as Shorts had very little monetization comparatively.
YouTube identified that this was the key area it needed to change in order for its Shorts service to take off, similar to other short-form video platforms such as TikTok and Instagram Reels, which both pay partnered creators for videos based on view count and watch time. According to YouTube, the Shorts feature pulls in roughly 30 billion views per day from 1.5 billion unique users per month, making it one of the largest online media platforms to date.
Short-Form Video Platforms
YouTube is Updating its 'Shorts' Service with New Monetization Options
Trend Themes
1. Short-form Video Monetization - The trend of short-form video platforms offering monetization options for creators is disrupting traditional media platforms, enabling anyone to create and share content while earning revenue.
2. Competitive Short-form Video Platforms - The trend of short-form video platforms such as YouTube Shorts, TikTok, and Instagram Reels competing for user-generated content is providing opportunities for new features and capabilities to emerge.
3. Growing Short-form Video Consumption - The trend of short-form video platforms like YouTube Shorts reaching a massive audience of 1.5 billion unique users per month and generating 30 billion views per day is disrupting the way people consume online media.
Industry Implications
1. Social Media - The growth of short-form video consumption and demand for monetization options is creating an opportunity for social media platforms to compete and innovate in the industry.
2. Digital Advertising - The trend of short-form video monetization is disrupting traditional media advertising models, providing new opportunities for digital advertising to thrive.
3. Influencer Marketing - The trend of short-form video platforms offering monetization options for creators is changing the dynamics of influencer marketing, giving influencers a new way to earn revenue and providing businesses with a new way to promote their products and services.