With loungewear dominating the past year, the UK brand Youswim has created a new swimwear collection that cleverly doubles as loungewear.
Youswim's Spring/Summer 2021 is a versatile lineup of swimsuits that can take you from the couch, straight to the pool. The new hybrid swimwear collection is made from stretchy material in one- and two-piece options, so the garments can be worn with a wide variety of outfits. As Youswim co-founder Elise Wallbank explains, "We always knew your Youswim could adapt to fit your changing body, but in the last year, our community has shown us that it can also adapt to fit your changing life. One thing we’ve learned from the pandemic is that swimwear is no longer just for the water."
Versatile Swimwear Brands
Youswim's New Swimsuits Double as Comfy Loungewear
Trend Themes
1. Versatile Swimwear - Swimwear design that incorporates versatility in its functionality, offering comfort and style to wear in different environments.
2. Hybrid Apparel - Creating a fusion between fashion and function, blending two or more types of clothing into a single, comfortable and stylish garment.
3. Adaptive Clothing - Clothing designed to accommodate changing body shapes and lifestyles, to offer comfort and fashion for all kinds of activities.
Industry Implications
1. Fashion Retail - Retailers can innovate in swimwear and apparel design to cater to customers' evolving needs and lifestyles, offering comfortable and versatile clothing to wear in different environments.
2. Leisure and Travel - Travel and leisure companies can provide innovative products and services that offer unique experiences for customers, such as versatile swimwear that caters to different occasions, abroad and at home.
3. Athletic Apparel - Sports and athletic apparel manufacturers can create comfortable and functional designs that cater to a wider range of activities and lifestyles beyond sports, such as loungewear and swimwear.