'YourTable' is a Toronto, Canada-based startup with a unique take on social media and networking. The company's YourTable application purports to be the "LinkedIn for food," focusing on connecting users based on their love of food. Additionally, the applications serves as a pseudo dating application, as it allows users to connect to meet up in person for a lunch or dinner, sharing a table and networking in a more organic way. The company notes that 67% of Canadians often eat meals alone, meaning there is a large opportunity to connect the community through food and dining.
The application is free to use and features a layout similar to dating applications. Users can scroll through profiles, viewing interests, favorite foods, and other information on each individual. Then, if two users are interested, they can message each other directly to organize a dinner.
In addition to this dating app-style layout, the YourTable app features a dedicated page for restaurant promotions and restaurant information, such as menu items, operating hours, and more.
Foodie Networking Apps
'YourTable' Connects People Through their Love of Foods
Trend Themes
1. Foodie Networking - The trend of using food as a way to connect and network with others using apps like YourTable presents opportunities for food-related businesses to expand their reach and offer more personalized services.
2. Social Dining - The rise of social dining apps like YourTable highlights the potential for businesses to offer unique dining experiences for individuals or groups looking to connect over food.
3. Hybrid Dating/food Apps - The combination of dating and food apps like YourTable offers businesses opportunities to capitalize on the market for both by providing unique and innovative services.
Industry Implications
1. Food and Beverage - The use of food as a primary connector for individuals presents opportunities for food and beverage companies to create products and services geared towards fostering connections and interaction.
2. Dating and Relationship - Eating together is often a key component in building relationships, giving dating and relationship companies the potential to innovate and create services that incorporate food and dining experiences.
3. Tech and App Development - The emergence of apps like YourTable provides a clear avenue for app developers to create new and innovative social and dining networking platforms that are tailored towards a specific demographic and consumer need.