'Your Picture/Our Future' is J.W. Anderson's latest project in which he is reaching out to the public to crowdsource a new ad campaign. The idea is to give a spotlight to the new generation of creative people by highlighting upcoming talents and crafting a series of visuals. Anderson stresses that everyone deserves a chance and strives to give the opportunity for young creatives to be noticed. The Your Picture/Our Future campaign seeks out individuals that fall between the 18-30 age range and encourages them to enter online.
To enter, creatives must send in six original images for review by experts of the industry in London. The Your Picture/Our Future campaign will feature both physical and digital ads with print publications too.
Crowdsourced Ad Campaigns
J.W. Anderson is Reaching Out to the Public to Create a Campaign
Trend Themes
1. Crowdsourced Advertising Campaigns - Opportunity for businesses to engage the public in creating innovative advertising campaigns.
2. Spotlighting Upcoming Talents - Giving young creatives the chance to be noticed through collaborative campaigns.
3. Blend of Physical and Digital Ads - Utilizing print and digital platforms for an integrated advertising approach.
Industry Implications
1. Fashion - Fashion brands can tap into the creativity of the public for fresh and unique advertising campaigns.
2. Advertising - Crowdsourced campaigns can revolutionize the advertising industry by harnessing the creativity of the masses.
3. Media and Publishing - Incorporating crowdsourced visuals in ads can provide new opportunities for print publications to engage their audience.